Culver City Parks Task 8.1 Final Plan - Flipbook - Page 227
Figure 235. Veterans Memorial park hosts the annual Fiesta La Ballona each year. The event is organized and run by PRCS. Source: OLIN, 2024.
Naming Opportunities
This Parks Plan proposes several new facilities
for recreation, arts, and education. Each of these
significant projects could provide opportunities for
donor naming. For example, if there is a new arts
building, it could be named in honor of a significant
donor. Typically for these types of opportunities,
PRCS would set a donation level that is associated
with a naming opportunity that is approved by the
City Council. A specific sponsorship and naming
rights plan could identify opportunities at each
park with associated funding levels. Such a plan
would necessarily need to balance opportunities
for revenue generation with the explicit desire to
avoid commercialization and over-identification
of elements.
Fundraising
PRCS could request a staff position focused on
fundraising through philanthropy. This position
would be focused on creating a database of
potential donors and meeting with donors to
demonstrate how projects would have a positive
impact on issues that matter to the donor.
CULVER CITY PARKS PLAN 227
