Culver City Parks Task 8.1 Final Plan - Flipbook - Page 229
For example, mobile concessions are often highlyvalued by park visitors for their convenience and
novelty, but are the least profitable segment of
a park food and beverage program. Combining
them with a permanent concession will create
operational efficiencies for an operator and likely
result in a larger pool of respondents.
Similar to rental fees, a nonprofit partner can help
develop food and beverage revenues. By delegating
procurement and leasing to a nonprofit, PRCS
would likely attract a wider pool of operators
because the process would more closely resemble
a traditional commercial negotiation to which they
are accustomed.
Sponsorships and Philanthropy
Corporate sponsorships and philanthropy are an
increasingly important revenue stream for parks
and parks systems across the United States. Culver
City has a major corporate presence, and many of its
corporate residents are logical sponsors for its parks.
However, PRCS is not currently positioned to
leverage the presence of these potential corporate
partners. PRCS should begin to develop sponsorable
assets, in alignment with the priorities of this
Parks Plan, that also appeal to potential corporate
partners. These might be capital improvements,
capital repairs, or events and/or programming. In
addition, PRCS will need to create clear guidelines
for the attribution of financial support and for
some sponsors, for the activation of sponsorships
during sponsored events and programs. Finally,
PRCS will need to partner with an agency or hire
staff to manage these agreements and ensure
sponsors adhere to its guidelines; this responsibility
could also be delegated to a nonprofit partner. In
addition, some sponsors will prefer to donate to
a nonprofit instead of a government agency, and
some corporate foundations will have restrictions
that permit them to only fund other nonprofit
organizations.
Updated Fee Program Study
In 2024, the City of Culver City embarked on a
comprehensive study examining the current fees
for rentals and for development park impact
fees in Culver City. The results of this study will
result in additional opportunities for park revenue
generation, as well as potential funding for future
parks and parkland acquisitions with further
development in the city.
Figure 236. Public spaces within Culver City host events such as this
musical performance “RENEWAL-Experiential Performance on The
Culver Steps” at the Culver Steps. The event was ticketed but also
included a free section. Source: OLIN, 2024.
CULVER CITY PARKS PLAN 229
