Culver City Parks Task 8.1 Final Plan - Flipbook - Page 56
ANALOG AND DIGITAL
AWARENESS
Having opportunities for analog and digital
engagement and awareness was critical during
the planning process. The Parks Plan team created
a suite of collateral outreach materials following
a colorful, vibrant, and playful branding guide
developed specifically for the Culver City Parks
Plan. This included a fact sheet, flyers for community
meetings, social media posts, a paper and digital
survey, and large format banners that were hung in
parks across the city. To announce the start of the
project, PRCS distributed a mailer to all Culver City
residents inviting them to attend the first-round
community meetings. A follow-up mailer was sent
out to all residents to announce the release of
the draft plan. The Parks Plan team also dropped
off printed community meeting notification flyers
at key locations across the city such as libraries,
recreation centers, cafes, markets, and places of
worship. The PRCS social media accounts were
utilized to share information about upcoming
meetings, pop ups, and the survey. PRCS sent out
emails to individuals registered for the city’s email
distribution list to inform them of important events
and milestones during the planning process.
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Meeting y, May 1, 2024
Wednesda 0pm
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6:00pm –
thal Park
Syd Kronen
Location:
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3459 McM CA 90232
,
Culver City erson
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Meeting May 2, 2024
Thursday,
8:00pm
6:00pm –
Zoom
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Meeting y 14, 2024
sday, Ma
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8:30pm
6:30pm –
Park
El Marino
Location:
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5301 Ber CA 90232
,
Culver City erson
Format: In-p
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WHY SO MANY TYPES OF
OUTREACH?
Having engagement materials
that are both digital, analog, in
person and virtual expands the
accessibility of information and
the ability for a wider range of
community members to share
their opinions and have their
voices heard.
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Figure 52. Merchandise was available at pop-up events and Parks
Plan mailers were sent to every household in the City. Source: OLIN,
2024.
56 INTRODUCTION // ENGAGEMENT
